In India, the transition from the monsoon season into the peak festive calendar — comprising Dussehra, Diwali, and year-end inventory surges — creates a high-pressure environment for logistics and supply chain leaders. During this critical Q3/Q4 window, manufacturing enterprises often face dual challenges: reduced vehicle availability and rising transportation costs.
Spot-market freight rates can increase significantly during peak festive periods, with some corridors experiencing increases of 20% to 30% or more depending on demand, geography, and vehicle availability.
To protect customer commitments, maintain supply chain continuity, and control transportation costs during seasonal surges, supply chain executives must shift from reactive spot buying to a structured, data-driven hybrid sourcing strategy.
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